Ryanair to introduce online gaming in-flight
Posted by Gavin Smith on 25 Jun 2009 at 23:06
Budget airline Ryanair is set to gamble on online gaming in the skies in an effort to improve the entertainment experience for passengers.
Online Casino Advisory reports the airline announced en-route passenger gaming as part of a broader range of measures which includes efforts to get passengers through airports more quickly.
Chief executive Michael O'Leary said the firm was looking to cut out checked luggage and airport check-ins.
The company mainly runs flights within Europe to Mediterranean cities, Germany and Amsterdam.
The in-flight gambling is to be used to attract customers who could otherwise avoid the airline because of its fees policy.
The firm is well known for innovative promotions and recently announced it was considering charging people to use the toilet in-flight.
Efficiency plans currently being mooted include getting customers to carry luggage to terminals where bags will be loaded straight to cargo bins to cut staff workload and speed up the airport process.
Ryanair has not yet revealed specific plans of how the gaming system for its planes will work.
Online Casino Advisory said the firm may consider teaming up with a successful European casino operator.
