Gambling firm: 'software makes us cutting edge'
Posted by Bev Freeman on 28 Aug 2009 at 15:08
Executives have hailed a deal between Ladbrokes and software firm Cryptologic as an "important step".
Last week it was revealed CryptoLogic is to provide at least three of its popular betting games Bejeweled, Cubis and Jenga, for the Ladbrokes Games website.
Quoted by Casino Beacon, Brian Hadfield, chief executive of CryptoLogic, said: "Ladbrokes is a highly respected brand in the betting industry and this licensing agreement not only consolidates CryptoLogic's position as the world's top developer of innovative content but is an important step towards our goal to return to profitability and long term growth."
Paul Austin, commercial manager at Ladbrokes, added: "At Ladbrokes we are always striving to deliver the best possible service for our customers.
"By signing this agreement with CryptoLogic, who are renowned for creating innovative betting games, Ladbrokes' Games offering will remain at the cutting edge of the industry and our customers will have access to the best quality gaming content."
