French gaming channel to launch
Posted by Carl Barnett on 16 Apr 2010 at 10:04
French poker fans will soon be able to catch up with the latest news and information about their favourite pastime on their televisions.
The Poker Channel France is due to start broadcasting in the country shortly, and will feature 24 hour French language programmes about poker and related areas.
The initial potential audience for the channel is expected to be somewhere in the region of four million viewers, which means that there will be substantial revenue opportunities for advertisers who have products and services in the field of gambling.
The channel s expected to go live on June 8th 2010, with further expansion expected in September, with 5 million more satellite viewers.
The French online gambling market is expected to become regulated further in the summer, in favour of players and operators.
The channel has already released information that confirms it is in talks with online gambling providers as regards to programming and advertising opportunities.
Chris White, MD of The Poker Channel told GamingIntelligence.com: ‘We’re delighted to be launching a channel that is 100% French, and to finally give both advertisers and viewers what they’ve been demanding for so long. This is a fantastic opportunity to promote the game to an even larger audience, from beginners to pros.’
